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Our Investment Criteria

What we look for, beyond our core pillars. The nitty gritty.


Keeping our options open.

We are industry agnostic, investing in any and all mature industries with a track record for reliable customers. While we'll look at anything, we specifically love health, wellness, future-of-work, navigation, logistics, last-mile delivery, and digital infrastructure.

Moat & Customer

You should be an expert to build it, not to use it.

Deep technological expertise should be required to build it, and the core product should not be replicable in less than two years and with less than $3M. Simultaneously, despite being highly technical, it should be easy to use and low-friction for the intended consumer.

Price & Stage

Not biting off more than we can chew.

We invest non-lead checks (less than $200,000) into pre-Series A companies. We aim to invest at a fair valuation, appropriately balancing the value of the innovation with a good deal for ourselves. We avoid participating in deals with high valuations in which our investment would have a negligible impact on the company's success.


It's nice to be a know-it-all, or at least to know someone who is.

We seek to invest in companies and industries in which we have the necessary access to make prudent investment decisions. Whether that is access to an industry-specific network of experts, access to diligence materials and market data, or access to your target customer segment, we want to make sure that we do our homework prior to making a binding commitment.


Let us join the party, we promise we won't bite.

We are eager to roll up our sleeves and help where we can. For that reason, we seek to only invest in companies that we can contribute to operationally. Whether it's for a week, a month, or a year, we want to get deep into the trenches with you.

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